Innovating Wine Through Data
Big Data Beard | By Erin K. Banks | LISTEN HERE
In this episode we met with Christian Palmaz, CEO of Palmaz Vineyards and President and CEO of Vactronix Scientific, a material science company based in Silicon Valley. Palmaz Vineyards has been able to pull together wine and data together to not make better wine but how can big data make the process less prone to error, more sustainable to quality and to allow the wine makers to focus on what is most important, making the best wine possible… to enhance the human element which makes wine beautiful, multi-dimensional, and complex. All the things we have a hard time putting numbers to
In the wine industry, there are many creative people, true artist but as Christian stated, “you can spend your whole life studying art but that does not mean you are going to be a great artist”. Christian now feels like he plays a supporting role to those that have the artistic direction even though he has a computer science background. His father started this innovative spirit and the process of using innovation to problem solve. Christian said it best when talking about his role in wine and data analytics, guys like him “don’t wield the paint brush, we make the paint”… and what great paint it is.